Privacy Policy
Last Updated: December 05, 2025
1. Introduction
Welcome to FiftyPlus ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our website and in using our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website fiftyplus.life or use our services.
By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.
2. Information We Collect
We collect several types of information from and about users of our website:
2.1 Personal Information
- Contact Information: Name, email address, phone number, postal address
- Account Information: Username, password, and other registration details
- Health and Fitness Information: Information you provide about your health, fitness goals, medical history, and assessment results
- Payment Information: Billing address, payment card details (processed securely through third-party payment processors)
2.2 Automatically Collected Information
- Usage Data: IP address, browser type, device information, operating system
- Website Activity: Pages visited, time spent on pages, clickstream data, referring website addresses
- Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies
2.3 Information from Third Parties
We may receive information about you from third-party services, such as social media platforms (if you connect your account), analytics providers, and marketing partners.
3. How We Use Your Information
We use the information we collect for various purposes, including:
Service Delivery
To provide, maintain, and improve our fitness programs and services
Communication
To respond to your inquiries, send service updates, and provide customer support
Personalization
To customize your experience and provide tailored fitness recommendations
Legal Compliance
To comply with legal obligations and protect our rights and interests
4. Marketing Communications
We will market to you. By providing your contact information, you consent to receive marketing communications from us, including:
- Email newsletters about our programs, services, and special offers
- Promotional materials and updates about new services
- Information about events, workshops, and community activities
- Targeted advertising based on your interests and preferences
Your Marketing Preferences
You can opt-out of marketing communications at any time by:
- Clicking the "unsubscribe" link in any marketing email
- Contacting us directly at hello@fiftyplus.life
- Updating your preferences in your account settings (if applicable)
Note: Even if you opt-out of marketing communications, we may still send you important service-related messages, such as account updates, program information, and safety notices.
5. Data Sharing and Disclosure
We may share your information in the following circumstances:
6. Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to collect and use information about your browsing activities. These technologies help us:
- Remember your preferences and settings
- Analyze website traffic and usage patterns
- Deliver personalized content and advertisements
- Improve our website functionality and user experience
Types of Cookies We Use
You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.
7. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
Encryption
Secure Servers
Access Controls
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
8. Your Rights (GDPR & UK GDPR)
If you are located in the European Economic Area (EEA) or United Kingdom, you have certain data protection rights:
Right to Access
You have the right to request copies of your personal data.
Right to Rectification
You have the right to request correction of inaccurate or incomplete data.
Right to Erasure
You have the right to request deletion of your personal data under certain circumstances.
Right to Restrict Processing
You have the right to request restriction of processing of your personal data.
Right to Data Portability
You have the right to request transfer of your data to another service provider.
Right to Object
You have the right to object to processing of your personal data, including for marketing purposes.
To exercise any of these rights, please contact us at hello@fiftyplus.life. We will respond to your request within one month.
9. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it. Account information is typically retained for the duration of your account plus a reasonable period thereafter for legal and business purposes.
10. Third-Party Services
Our website may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies:
- Mailchimp: Email marketing and customer relationship management
- Google Analytics: Website analytics and performance tracking
- Facebook Pixel: Advertising and conversion tracking
- Payment Processors: Secure payment processing services
11. Children's Privacy
Our services are designed for adults aged 50 and over. We do not knowingly collect personal information from children under the age of 18. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.
12. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. When we transfer your information internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by relevant data protection authorities.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Berkeley Building Marine Ave
Whitley Bay, NE26 1LY
United Kingdom
hello@fiftyplus.life
07813 800 261
This Privacy Policy is effective as of December 05, 2025 and applies to all users of our website and services.
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