About fiftyPlus
Redefining what it means to age well in the North East
Your Partner in Healthy Aging
At fiftyPlus, we believe your best years aren't behind you—they're ahead of you. Located in the heart of Whitley Bay, we've created the North East's first fitness and wellness center designed exclusively for adults 50 and over. Our mission is simple: to help you build strength, extend healthspan, and thrive in a supportive community.
How fiftyPlus Began
fiftyPlus was born from a simple observation: traditional fitness facilities weren't meeting the unique needs of adults over 50. Despite representing over half of Whitley Bay's population, this demographic was underserved by generic gym models designed for younger adults.
We studied the latest evidence from longevity researchers like Peter Attia and exercise scientists like Andrew Huberman. The findings were clear: strength training, community connection, and targeted health optimization could dramatically improve both lifespan and healthspan for older adults.
Whitley Bay provided the perfect setting. With 51% of residents over 50 and a community that values active living, we found our ideal location opposite the iconic Spanish City—a landmark that itself represents renewal and transformation.
Today, fiftyPlus stands as a beacon for healthy aging, offering evidence-based fitness programs, longevity education, and genuine community in a space designed specifically for adults 50+.
What Drives Us
To empower adults 50+ to live their strongest, most vibrant lives through expert-guided fitness, evidence-based health optimization, and meaningful community connection.
Expertise
Every program, recommendation, and session is grounded in the latest exercise science and longevity research. We don't guess—we apply proven methods tailored to your unique needs.
Community
Aging doesn't have to be a solitary journey. We foster genuine connections that combat loneliness and create accountability partnerships that last.
Respect
We honor the wisdom and experience of our members while recognizing that everyone's body and goals are different. Judgment has no place in our space.
Empowerment
We don't just help you get stronger—we teach you why and how, giving you the knowledge to take control of your health for years to come.
Excellence
From our equipment to our programming to our customer service, we maintain the highest standards because you deserve nothing less.
The Science Behind Our Success
Every exercise, protocol, and recommendation at fiftyPlus is backed by peer-reviewed research. We stay current with the latest findings in exercise physiology, nutrition science, and longevity research to ensure our members receive the most effective interventions.
No two bodies age the same way. Our comprehensive assessments evaluate movement patterns, strength imbalances, and individual health considerations to create truly personalized programs.
We believe in meeting you where you are and building from there. Our progressive approach ensures steady, sustainable improvements while minimizing injury risk.
Fitness is just one piece of the healthy aging puzzle. We address nutrition, sleep, stress management, and social connection because we know these factors work synergistically.
Your Expert Guides to Healthy Aging
[Founder Name]
Founder & Head Coach
Certified Strength & Conditioning Specialist
[Educational background]
[Years of experience with 50+ clients]
[Founder's background, specialization in 50+ fitness, personal connection to healthy aging, why they started fiftyPlus. Include specific experience with older adults, any family motivation, and passion for this demographic.]
[Physiologist Name]
Exercise Physiologist
[Credentials]
[Relevant experience]
[Nutritionist Name]
Nutritionist
[Credentials]
[Relevant experience]
A Space Designed for You
Full wheelchair access with modern lift and barrier-free design
Large windows create an uplifting environment proven to boost mood and energy
Commercial-grade machinery selected specifically for 50+ bodies and goals
Dedicated areas for education, socializing, and group activities
Both group and individual training spaces for your comfort level
Non-slip flooring throughout training areas
Emergency protocols and first-aid certified staff
Equipment designed for stability and ease of use
Clear pathways and excellent lighting
Proven Outcomes for Real People
85% of members report improved strength within 3 months
76% see improvements in balance and coordination
92% say they've developed meaningful friendships
68% report better sleep quality
Average 35% increase in functional strength over 6 months
We work closely with local physiotherapists, GPs, and health practitioners to ensure our programs complement your healthcare. Many of our members are referred by healthcare professionals who trust our approach.
Our 85% retention rate reflects more than satisfaction—it demonstrates the lasting value and community our members experience.
Transforming Lives in Whitley Bay
As a proudly local business, we're committed to improving the health and vitality of our Whitley Bay community. We partner with local healthcare providers, support community events, and create opportunities for social connection.
With over half of Whitley Bay's residents over 50, we're addressing a critical need for specialized health and fitness services. We're not just a gym—we're a community resource for healthy aging.
Our goal is to make Whitley Bay a model for communities that support healthy aging. Through education, advocacy, and example, we're showing that 50+ can be the beginning of your best years.
What Makes Us Different
Unlike generic gyms, every aspect of fiftyPlus is designed specifically for adults 50+. From our equipment selection to our programming to our social activities, everything is tailored to your unique needs and goals.
Our team doesn't just count reps—we understand the physiology of aging and how to work with your body's changes rather than against them.
We've created more than a gym—we've built a community. Many members tell us their friendships here are as valuable as their fitness gains.
Our results speak for themselves. With high retention rates and measurable improvements in strength, mobility, and quality of life, we deliver on our promises.
Located in the heart of Whitley Bay with free parking and full accessibility, we've removed the barriers that often prevent older adults from maintaining fitness routines.
Begin Your Journey Today
Schedule Your Assessment: Book a comprehensive evaluation to understand your starting point and goals
Meet Your Team: Get to know the coaches and staff who will support your journey
Start Your Program: Begin with foundation exercises designed for your specific needs
Join the Community: Connect with fellow members and participate in our educational and social events
We believe in informed decisions. Your assessment includes time to ask questions, tour the facility, and understand how we can serve your specific needs—with no pressure to commit.
Contact & Next Steps
Phone: 0191 XXX XXXX - Speak directly with our team
Email: hello@fiftyplus.co.uk - Send us your questions
Visit: Stop by our Whitley Bay location for a tour